Brand and content
One governed answer to what your company should say and is allowed to claim, plus a Content Studio built on it.
Brand (/app/brand) answers two questions: what should this company say? and what is it actually allowed to claim? Content Studio uses that approved context to create briefs, drafts and channel variants without re-explaining the business in every prompt.
Brand model
Capture how you want to be understood: category and market frame, positioning, promise, differentiation themes, personality, voice and tone, preferred terminology and terms to never use.
- Manual setup — edit directly. Saving creates or updates a draft.
- AI-assisted setup — provide the company name, website reference and approved material. Blocchi proposes positioning, value propositions, messaging pillars, claims, objections and calls to action. The website is not silently scraped.
- A workspace admin approves the profile before agents receive it as approved Brand context. Value propositions, pillars, objection responses and CTAs each need an explicit approve or reject.
Conflicting sources
If two sources contradict each other, Blocchi raises a source conflict instead of choosing one. Conflicts appear at the top of the page and must be resolved or dismissed by an admin. Proposals from a batch with an open conflict cannot be confirmed.
Claims and proof
Use Why buyers should believe you for evidence-backed claims such as customer counts, outcomes, certifications or comparisons. A claim can only be approved once its source exists and a person has verified the evidence. Confidential proof is never publishable, and expired evidence must be revalidated.
Content Studio
- Create a brief: objective, audience, topic, format, channels, and the approved pillars, claims and CTA the writer may use. Anything you leave unselected is not given to the generator.
- Generate a draft: a canonical draft plus channel variants, from the bounded Brand context only.
- Edit, validate and approve. Drafts use versioning so editors cannot overwrite each other's newer work. Approved content becomes available to Growth campaigns.
Related
Last updated on