Growth campaigns

Growth (/app/growth) is where you plan and measure demand creation — campaigns and outbound — without turning every touch into a CRM record.

Campaigns

1. Create a campaign starting from the business objective: offer, landing destination, budget and currency, dates and what counts as success.
2. Add channels, an audience and content. Only approved Brand content can be placed in a campaign, and audience membership never grants permission to contact someone.
3. Campaigns start as drafts and move through their lifecycle from there.

Measuring a campaign

Select a campaign to inspect its evidence:

• Performance and awareness measured from connected integrations (for example Google measurement).
• Downstream commercial outcomes: conversations, opportunities, won outcomes and revenue, plus outcomes the campaign assisted.
• Attribution for a selected model and window. It reports observed association; it does not claim incremental lift.
• Integration health for the measurement sources.
• An agent recommendation for the next experiment.

Open How is this calculated? on any figure to see its definition.

Outbound

Outbound prospecting lives in Growth too. Prospects (including companies from Company Discovery) are enrolled in outbound campaigns and audiences. Drafts are reviewed and approved before sending, activity is logged, and communication eligibility is checked separately from enrollment. The legacy /app/outbound address opens this page.

Related

• Company Discovery
• Paid media
• Brand and content